Jeff Bullas, a professional in marketing, reveals that 60% of consumers will more likely contact, or consider, a company when a corresponding image appears in their search results.
Picking images for websites is a big deal because the right ones will bring more sales. The wrong ones can deter customers.
If you are looking to select the right business website images that are aesthetically pleasing and will grow your business, we can help. Everything you want to know about options for images is about to be revealed, so keep on reading.
Images that Mesh Well Together
They should be cohesive and blend well with one another. To achieve a professional look, the images must flow.
The first impression of your website is also a way that a customer trusts your brand. There is a feeling and an energy that your website exudes.
If you want the person who navigates your website to believe you are a professional company, you must look like one. This starts with your business website design, and part of that design is the images you choose.
If your images appear like they do not connect, and they don’t flow together, your website will only confuse the person who sees it.
Do They Agree With Your Brand?
Business website images should blend well with your logo, colors, font, and brand guidelines.
Images should complement each other, and that includes the background. It can be a pattern or specific color or feel.
You may want all your images to have the same background or no background so that they flow together. Editing website images is easy with this amazing background remover.
Horizontal and Vertical Images
It is best to have a mix. The landscape depends on the website image placement.
Horizontal images could fit a smaller frame by cropping it. Vertical images, however, cannot stretch so that they can fit in a wider frame.
This means that a vertical image will not be an ideal fit for a banner or hero image.
In most cases, 2500 pixels are ideal. If the images are wider than 2500 pixels, you will not need to resize your website images. If the images are under 1500 pixels wide, they can appear blurry.
High-resolution images should be downsized. Under 500 KB is the best.
A graphic designer or stock photo website may provide you with a high-quality image that is full-sized. An image is not ready to upload to the business website design unless it is under 500 KB.
Picking Images for Websites
We love helping businesses like yours by offering timely tips that can help you grow. Picking images for websites is very important because your business website design reflects your company. The right images will tell your customers the right story about your business and your brand.
For more expert advice to help your company boost its appearance and grow, we have a lot more articles like this one. Stick around and check them out!