A successful business is the result of hard work, not just in setting it up but attracting its customers too. As important as a friendly and professional attitude may be for this task, a careful promotional strategy is even more essential. Here are a few key points of interest every entrepreneur should prepare for in order to market their business effectively in the digital age. These involve as much charisma and consumer knowledge as IT skills, all achievable through practice and dedication.
1. Know your business and audience
In order to effectively engage the right people, you need to identify them and how they can benefit from your brand. Knowing your business inside and out, makes it easier to do this and answer many more questions. Where do you fit in the market? Why is your business better than its competitors?
Other businesses almost always exist that provide similar services, so staying alert and constantly distinguishing your brand’s qualities and successes shifts that competition in your favor. Think about Coca-Cola as a company and the identity it has created, surpassing Pepsi in the public’s eye and promoting its keen interest in diversity and inclusion. A business is part of its society. What you have to decide is how your brand’s identity relates to that of the world it serves.
2. Make your presence known
This is a matter of putting together a memorable advertising campaign. Be as creative and original as possible so your business can reach multiple audiences, making a lasting positive impression. Explore AdAge’s 15 greatest campaigns of the 21st century for ideas, such as Apple’s 66 “Get a Mac” adverts aired in 2006. They had actors John Hodgman and Justin Long respectively personifying a Mac and a PC. The masterful script and structure of the sketches engaged viewers in a way that redefined Apple’s dulled image, as well as its sales. As an entrepreneur, don’t be afraid of multimedia. Make videos, posters, podcasts, anything that will best tell your brand’s story. Place this content strategically on social media, websites, and magazines frequented by your target audience.
3. Offer incentives
People do love to feel appreciated and informed of where bargains can be found. Plan for a whole year’s promotions, perhaps using key holidays and dates that can be associated with your brand. If you stick to this schedule and make sure customers notice it too, they will learn to watch out for the gifts or competitions that interest them. Browsing through casino offers at Aspers.com reveals a variety of incentives, including 50-100% bonuses up to around $630 and loyalty points earned with every spin and round on the provider’s games. A range like this means each victory, big or small, involves a moment of extra excitement. Giving back to your customers in meaningful ways, from discounts and vouchers to concert tickets, increases the likelihood of them returning and bringing friends with them.
A single business can have several selling points. Discover what yours are, compile a list of creative avenues to break into the public’s awareness and follow them through with confidence and readiness to adapt to the fluid corporate landscape.